The Green Table
Ember Wellness, a natural skincare brand, wanted to position themselves as leaders in the clean beauty space with a brand that exuded trust and elegance.
OBJECTIVE
Our primary goal was to create a content strategy that captured the spirit of Ember Wellness, blending the tranquility of coastal living with the brand's unique offerings, ultimately increasing engagement and brand affinity.
Approach
1. Brand Discovery: We began with an in-depth brand discovery session to understand The Sand Studio's ethos, target audience, and market positioning. This phase allowed us to identify key themes, messaging, and visual elements that would resonate with their audience.
2. Content Planning and Creation: Armed with a thorough understanding of the brand, we crafted a comprehensive content plan. This included creating a mix of visually stunning imagery, lifestyle-focused videos, and engaging written content. Each piece was meticulously designed to align with the brand's aesthetic while conveying its story in a compelling manner.
3. Strategic Implementation: We strategically implemented the content across various digital platforms, focusing on key social media channels, the brand's website, and email campaigns. By tailoring content to suit the nuances of each platform, we aimed to maximize reach and engagement.
