Creative Process Journeys

Thursday she asked for a logo. Saturday I delivered a legacy brand. In 48 hours I took a birthday gift request for a moving company logo and turned it into a complete brand identity system including a wordmark, a full color palette, eight merchandise mockups, a truck on location lifestyle image, and a 14 slide presentation that opened with one line: Think less moving company. More legacy brand. This is the story of how it happened, the struggles, the breakthroughs, t