Logo Design
A great logo says everything without saying a word. I design logos that are bold, intentional, and built to last — the kind that look just as good on a hoodie as they do on a website.
OBJECTIVE
Benny & Joon needed a brand identity as warm and nostalgic as the food itself. The goal was a retro logo system that could live on signage, packaging, and social media while feeling bold enough to stand out in a crowded food space.
Approach
1. Brand Discovery: We started by getting clear on the feeling Benny & Joon needed to own — warm, nostalgic, and unapologetically bold. The retro food space is crowded, so the goal was a mark that felt classic but had its own personality.
2. Design Development: From the moodboard to the final logo suite, every decision was intentional. The retro script, the swoosh, the warm orange and cream palette — all of it built to feel like a brand that has been around long enough to be trusted but fresh enough to be loved.
3. Final Delivery: The result was a complete logo system including primary logo, submark, and color variations across light and dark backgrounds — ready for signage, packaging, social media, and print.
